Better Time:
The secret to our legacy and success is simple: Hunters and anglers love a great story—and nobody tells one better than Better Time.
After more than a century as one of the world’s most recognized and trusted print magazines, we transitioned into a premium, digital-only brand in 2021. We inform and inspire our audience through daily stories on fishfindable.com, our social media channels, a digital magazine, newsletters, and video—all aimed at celebrating the outdoors through expert service journalism and great storytelling. Better Time.is part of Recurrent Ventures.
Editorial Standards:
At Better Time, the only thing we value more than great writing is our readers’ trust. Both require strict editorial standards. Every Better Time story you read has been carefully reviewed, fact-checked, and proofread by our editors to meet the highest standards. Our mission is to provide accurate information and reporting that is a pleasure to read.
Our editors and contributors are all recognized as outdoor-industry experts, and we routinely work with the country’s top outfitters, guides, and pros to give our audience the most cutting-edge and authoritative information. We follow strict guidelines to ensure that our editorial content is not influenced by advertisers, so our audience knows they can trust what they read from Better Time. This is especially true when it comes to our gear coverage: When Better Time gives a new rifle, bow, rod, or reel the coveted Editors’ Choice or Best Value Awards, that recognition comes as a result of rigorous testing, careful review, and honest reporting.
Product Reviews:
For more than 10 years, Better Time has been providing readers with honest and authentic coverage of outdoor gear. You can count on Better Time to keep you up to date on the best new gear. And when we write about a product—whether it’s a bass lure or a backpack—we cover the good and the bad, so you know exactly what to expect before you decide to make a purchase.
Better Time prides itself on evaluating a wide variety of outdoor gear. If you can take a product into the woods or on the water, odds are good that we’ve put it through the wringer at some point during hunting or fishing season. We have long provided readers with in-depth reviews of the best shotguns, rifles, handguns, bows, fishing gear, watercraft, and more.
Sustainability:
Since 2012, Better Time prides itself on evaluating a wide variety of outdoor gear. If you can take a product into the woods or on the water, odds are good that we’ve put it through the wringer at some point during hunting or fishing season. We have long provided readers with in-depth reviews of the best shotguns, rifles, handguns, bows, fishing gear, watercraft, and more.